(From L-R) Jimmy, Greg & Jared of Event Systems Group
Valencia, Spain based loudspeaker manufacturer Lynx Pro Audio S.L. has partnered with new US pro audio and entertainment technologies firm Event Systems Group, Inc.
The agreement gives Event Systems Group exclusive distribution of the brand throughout the entire U.S. and Canada, and represents an exciting new venture for both companies.
For Lynx Pro Audio, the long awaited introduction to the North American market means a whole new realm of possibility for a brand that has seen great success in other countries in recent years. Lynx Pro Audio was formed relatively recently and already have a product line that is quickly gaining recognition as a major player on a global scale. Ben Sinclair – Lynx Pro Audio Export Manager says:
“Event Systems came to Spain and spent a whole week with us. They listened to all our systems, spent valuable time with the engineers and by the end of the week we were confident that they were the right guys to represnt us in North America. You could see they really knew about Pro Audio and that they were enthusiastic about the Lynx portfolio”Though new to distribution, Event Systems Group was created by a small group of previous sound company owners and successful entrepreneurs out of an opportunity to bring fantastic new products (such as Lynx Pro Audio) into the North American market. The general sales model for the company is to setup dealer networks for the brands it distributes and focus primarily on support of those networks. The company feels that its experience in dealing with products “as the dealer”, gives them a leg up in their endeavor to become a top sales and support company. Greg Stevens – President of Event Systems Group says:
“Our entire team is passionate about pro audio and the entertainment technology industry. We have spent many years designing, installing and doing production ourselves so when we discovered Lynx Pro Audio we were intrigued to know more about the brand and the people behind it. After a visit to Spain, we knew that Lynx could fill a niche in North America and we were both grateful for and enthusiastic about the opportunity to represent them. There are some truly good people behind this brand producing some truly great product!”While both companies are relatively young, their combined and well-versed experience in the pro audio industry promises some exciting new developments in this fast-paced vertical market.
